What Counts as Value?
How communication creates organizational value beyond direct revenue.
Speaker · Researcher · Strategic Advisor
Understanding the why changes what happens next.
I explore what is really shaping organizational outcomes — the systems inside organizations, the stakeholder ecosystems around them, and the assumptions that often go unquestioned.
My work brings together more than twenty years of communication leadership with research into social purpose, stakeholder engagement, organizational accountability and responsible communication in AI-mediated systems.
A point of view
The questions worth asking
01
What counts as value when communication influences reputation, relationships and trust?
02
What if thought leadership isn’t really a content problem but one of market positioning?
03
What decisions should AI never make for us, and who's accountable when things go wrong?
04
How does purpose guide strategy and stakeholder engagement while contributing to societal well-being?
Different questions. Same instinct: look beyond the obvious to understand what is really shaping the outcome.
Explore ThinkingPractice + research
Practice gives me the questions. Research helps me go deeper.
For more than two decades, I’ve worked inside complex organizations leading communication, brand, reputation and executive advisory work.
That experience taught me that the visible problem is not always the real problem.
A communication issue may actually be about strategy. A reputation issue may be about stakeholder expectations. A measurement problem may begin with how value has been defined. And an AI problem may ultimately be a question of judgment and accountability.
Today, I bring that practitioner lens into my research, writing and speaking.
- 20+ years
- in communication leadership
- DBA candidate
- Royal Roads University
- Master Communicator
- IABC Canada
- Founding signatory
- Venice Pledge for ethical AI in PR & Comms
Speaking
Signature Talks
What If Thought Leadership Isn’t Content?
Why authority is built through more than publishing — and what organizations miss when they treat thought leadership like a campaign.
The Question AI Can’t Answer for You
Where human judgment, verification and accountability belong in AI-assisted work.
How Does Purpose Become Something Stakeholders Can Experience?
How organizational purpose moves from intent into decisions, relationships and practice.
Research
Research that stays connected to practice
My research currently focuses on two connected areas:
Social Purpose & Stakeholder Engagement
How organizations understand, interpret and operationalize social purpose through their relationships with stakeholders.
Responsible Communication & Governance
How communication can function as a mechanism of organizational accountability in the age of AI-mediated systems.
I’m currently completing a Doctor of Business Administration at Royal Roads University.
Explore Speaking & ResearchIdeas & Media
Ideas in public
My thinking has appeared through published articles, podcasts, webinars, interviews and conference conversations on topics ranging from social purpose and stakeholder engagement to responsible AI, thought leadership and organizational communication.
Championing Responsible AI: A Global Commitment for the Communication Profession
IABC Catalyst
Episode 11: Responsible AI Use, Executive Champions, and Solving Communication at the Root
Happeo Unmuted
Communication for Future-Proof Leadership
Global Alliance for Public Relations and Communication Management
Bring Maliha into the conversation.
For keynotes, panels, fireside conversations, podcasts, media interviews and other speaking opportunities: